In today’s hyper-connected digital landscape, the online conversations surrounding your brand...
Digital marketing
How to make your luxury incentive travel memorable
Incentive travel is more than just a marker of appreciation for employee dedication and hard work...
The Strategic Value of Pinterest in Event Marketing
Most of us know Pinterest as a hub for wedding planning, DIY projects, and recipe ideas. However...
Content Marketing: Key Trends for 2024
Content marketing is indeed an art: vital, yet often complex. This complexity arises from the...
LinkedIn Success for Event Managers: Key Strategies
As a highly specialized online directory of professionals, LinkedIn is a gate through which...
Social Media Copywriting: Win Your Audience
In the digital era where social media platforms dominate the online sphere, mastering the art of...
Generative AI in Digital Agencies: Opportunities and Risks
Generative AI has quickly become a powerful tool reshaping the landscape of many industries. In...
Threads: Meta Leaps into the Twittersphere
In March 2022, Meta made a bold move into the microblogging world with the launch of Threads, a one...
Unlocking the Power of TikTok: Building Authentic Connections...
TikTok è emerso rapidamente come un gigante, nell’universo dei social media, catturando milioni di...
How Artificial Intelligence is Transforming Content Marketing
In recent years, artificial intelligence has made significant strides in various industries...
5 Tips for Connecting to the NewGen
The new generations, also known as NewGen, are an essential target market for brands in every...
Level Up Your Social Media Game: Graphic Tips for Non-Designers
Hey there, social media aficionados! Welcome to the fabulous universe where creativity knows no...
The Revolutionary Impact of Social Media on Business and...
As we celebrate Social Media Day on June 30th, 2023, it is worth taking a moment to reflect on the...
Developing your expertise in Growth Marketing
We at Smart Events have closely followed the development of Growth Marketing, one of the most...
TikTok Marketing: how buying habits have changed in the short...
As social media scrolling continues to play an increasingly important role in our daily lives...
Jobs that artificial intelligence and AGC cannot replace
As the technology behind Artificial Intelligence and Artificially Generated Content (AGC) becomes...
What you need to know about instant marketing
In the era of social media, where everyone can have a voice and everyone is a potential influencer...
Your event needs a content marketing strategy
You’ve planned the best event. You’ve confirmed speakers, vendors, and sponsors...
E-Commerce Trends in 2023
If you asked an e-commerce business owner about the trends shaping e-commerce in 2015, they’d...
Business: is it time to switch to Mastodon? What you need to...
Have you heard about Mastodon, the new social network that’s taking the internet by storm...
Do you know the difference between an editorial plan and an...
With the rapid growth of digital media, the role of a social media manager or strategist has become...
The impact of AI art on marketing communication and graphics
You may have heard about AI art, but don’t know how it works or why you should care. In this...
How to leverage online communities to market your events
As an event planner, you know how important it is to be on top of your game. With so many details...
Metaverse and brands: an ever-stronger union
The Metaverse is not a new concept, but it is a growing trend that is inspiring many brands and...