The new generations, also known as NewGen, are an essential target market for brands in every industry, as Smart Eventi frequently highlights in its marketing consulting services. According to predictions, Generation Z will surpass Generation X in digital purchases in the United States by 2025. In Italy, the NewGen group is estimated to be 25 million. We’re talking about consumers who move around in a digital environment, which brands need to fully comprehend if they want to draw their interest.
Co-publisher at "Il Mitte".
Co-founder at "Fiore & Conti" communication agency.
Freelance journalist and events moderator.
She lives in Berlin but travels all over the world.
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