New Social Media Marketing Trends for 2023

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Invest in the most popular social media platforms

In 2023, your marketing efforts will be inextricably linked to the most popular and successful social media platforms, namely Instagram, Facebook, TikTok, and LinkedIn. Traditional media cannot compete with their global reach, and they are constantly evolving as new features are added.

Ads will not be optional—they will be an indispensable part of every brand’s overall strategy.

The importance of Gen Z and video in social media marketing

In 2023, Generation Z will be the driving force of consumer spending. They are tech-savvy, digitally connected and extremely impatient.

To reach Gen Z you need to meet them in their digital playgrounds. This involves creating a digital presence where they already spend their time – Instagram, Snapchat, and TikTok are great places to start. Be creative – video can be a great way to communicate with this audience – it’s short, interactive, not too lengthy, and easy to share on social media. 

Indeed, TikTok’s success has demonstrated that video is essential in content marketing. In fact, they are investing so heavily in videos that they expect to outperform YouTube and Facebook within the next five years. The growing trend towards short-video sharing (as opposed to text and images) will continue to fuel this growth.

Some Instagram Tips

• Instagram’s 2022 Trend Report shows that over half of younger users are moving away from big online retailers and toward shopping done through social media feeds and in-app features. 

  Every month, more than 130 million users interact with an Instagram Shopping post, a surge that can skyrocket the profits of those with limited resources. This is indeed good news for small businesses, as it means more opportunities to get products in front of these consumers. 

• On Instagram, UGC was a huge success in 2022 and will be again in 2023. UGC refers to content created naturally by followers to express or promote their liking for a brand. With authorization, the brand can then repost the photo or video on its profile, gaining free content and product promotion.

• Although Instagram also offers the option to produce long content, the preference is for short posts, 15-second stories, and Reels, with video content that can engage twice as much as regular photo posts. And this will be the trend also for 2023. As users have preferred smaller and smaller content since the introduction of TikTok and, before that, Twitter, it is no surprise that this trend has transferred to Instagram as well. 

• A few years ago, Instagram introduced swipe-up links for accounts with 10,000 or more followers. However, as of last fall 2022, anyone, regardless of their number of followers, can add a sticker link to their story. This is an excellent opportunity for small businesses that want to drive traffic to an external website.

Only professional strategies and high-quality content will be effective

In 2023, marketing trends will deviate further from approximation. Instead, take a step back and examine the big picture of marketing trends and new promotional logic. Companies, whether new or established, are looking for new ways to communicate with their audiences as technology evolves. It is critical to keep up with these changes, but there is no room for error. Successful content will have to be the result of precise strategies, rather than haphazard experimentation. This is where industry professionals with experience operating across multiple platforms come in.

Marketing agencies’ roles have evolved over time. To attract the attention of potential customers, businesses frequently turn to agencies that specialize specifically in social communication, as well as general marketing management and event organization.

Companies can thus free themselves from the burden of having to handle everything and entrust a critical component of marketing to those who are trained to make it work.

Are you still trying to find the best marketing strategy for your brand? Call us today!