The fusion of interior design and event planning creates opportunities that go far beyond mere...
Autore - Lucia Conti
How to organise high-impact corporate incentive travel
According to the Incentive Research Foundation 2025 report, incentive travel acts as a strong...
Putting the consumer first with experiential marketing
Events and campaigns are no longer built solely around product features or polished brand messaging...
Corporate events and venue selection: how to find the right space
Choosing a venue is a crucial step in organizing a corporate event because it shapes the structure...
The success of street marketing: FOMO or strategy?
Walk through Milan during Design Week and you’ll see something curious. Brands that could...
Eco-design and the future of sustainable creativity
Traditional design processes prioritised function, aesthetics, and cost, relegating environmental...
Why socially responsible team building matters for modern...
Socially responsible team building has steadily moved from a peripheral HR experiment to a...
Smart Eventi delivers a 360-degree experience for iad Italia
A leadership meeting built around logistics, sustainability and spatial design. That was the brief...
Fuorisalone 2026: the evolution of the event and Milan Design...
When the Salone del Mobile first began in 1961, it was an exhibition dedicated exclusively to...
Smart Eventi pop-up store in Milan: interview with Sara Verderio...
Oslo Skin Lab wanted to launch a pop-up store in Milan designed to remain active for almost a...
Mimir at Milan fashion week men: a temporary store inside an art...
Milan Men’s Fashion Week remains, even today, a key platform for emerging brands looking to gain...
Trade Shows in Rho: Find the Right Venue for Satellite Events...
Booking an event at the Rho exhibition centre is a well-established process involving budget...
Everything you need to know about social team building
Social team building consists of a set of activities organised around social or environmental...
Measuring the carbon footprint of events as a strategic ESG lever
In event planning, sustainability has become a structural element, and the calculation of the...
Five mistakes to avoid when planning an incentive travel...
Incentive travel programmes represent substantial investment, yet many fail to deliver...
Incentive Travel 2026: Expectations & Priorities
Travel programmes are taking on richer meaning in 2026. Business leaders and travel planners are...
The role of technology in team building
Team building has changed shape. What used to rely almost entirely on venues, printed schedules and...
From AI to Event Experiences: The Digital Revolution Changing...
Artificial intelligence is now capable of supporting every stage of event planning, from logistical...
Artificial intelligence to in event planning: a digital...
Artificial intelligence is now capable of supporting every stage of event planning, from logistical...
Interview with Erika Roberta Villa, HR Specialist at...
“Erika Roberta Villa, HR Specialist at SparkFabric, highlights how Smart Eventi created an event...
Grifo Group convention: a standout corporate event in Milan
Grifo Group commissioned the organisation of a corporate convention for 500 participants with the...
Incentive travel: 5 practical tips for successful corporate...
There is a peculiar paradox at the heart of incentive travel: the very thing that makes it powerful...
Is your company ready for ISO 20121? A checklist to assess your...
In the events industry, sustainability has shifted from a reputational concern to a structural...
The sectors driving success in the events industry
Corporate gatherings have become one of the central pillars of the global events industry, as more...