How Artificial Intelligence is Transforming Content Marketing

What AI can do for content marketers

Artificial intelligence has the power to revolutionise content marketing in several ways:

Content Creation: AI-powered tools like Bard, Chat GPT, and Copy.ai can generate high-quality content swiftly and at scale. They use machine learning algorithms to understand user preferences, analyse vast amounts of data, and produce engaging and relevant content.

Data Analysis: AI can analyse user behaviour, preferences, and engagement patterns, providing valuable insights to marketers. This data-driven approach empowers content marketers to make informed decisions and tailor their strategies for maximum impact.

Personalisation: By leveraging AI algorithms, content marketers can deliver highly personalized content experiences based on individual user preferences, demographics, and past interactions. This personalised approach helps enhance customer satisfaction and drive better engagement.

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Human work that cannot be replaced by AI

While AI has broad capabilities, certain aspects of content marketing continue to rely on human expertise and will do so for the foreseeable future:

Creativity: AI can replicate patterns, generate content, and optimize strategies, but it cannot match the creative thinking and intuition of human marketers. The ability to come up with unique ideas, storytelling, irony, and emotional connections are all distinctly human attributes that contribute to effective content campaigns. Entrusting these specific aspects exclusively to AI, inevitably yields cookie-cutter, less effective results.

Strategy and Contextual Understanding: AI lacks the contextual understanding and strategic thinking that human marketers possess. Understanding market dynamics, observing trends, and crafting comprehensive marketing strategies require human intelligence and experience.

Relationship Building: Building and nurturing relationships with customers, stakeholders, and influencers require human interaction, empathy, and interpersonal skills. AI excels in data analysis but falls short in creating authentic connections that are crucial in the complex architecture of content marketing.

3 must-know AI marketing tools

When it comes to AI tools for content marketing, there is a diverse range of options available, each with its own unique features and pricing structures.

1. Bard: Bard is a powerful AI copywriting tool that specializes in creating engaging and persuasive content. It utilizes natural language generation algorithms to generate various types of content, such as blog posts, social media updates, and email marketing campaigns. While Bard does is free for personal use, it does require a subscription for companies. Unlike the other two included in this list, it has access to the internet and its knowledge is therefore not limited to what was available online by a specific year. The results it offers in languages other than English are inferior to the other two tools.
2. Chat GPT: Developed by OpenAI, Chat GPT is an AI language model that can generate human-like text and engage in conversational interactions. It is particularly useful for creating chatbot scripts, customer support responses, and interactive content. While Chat GPT was initially available for free, OpenAI has introduced a subscription-based model called ChatGPT Plus, which provides additional benefits and priority access to new features. It does not have access to the internet: its training data includes information up until September 2021.
3. Copy.ai: Copy.ai is another noteworthy AI tool that focuses on generating compelling marketing copy. It can help create catchy slogans, craft product descriptions, write ad headlines, and more. Copy.ai offers both free and subscription-based plans, allowing users to access a certain number of free credits per month and unlock additional features with a subscription. It does not have access to the internet. Unlike the other two, it is more specifically focused on marketing and it does include specific and customisable prompts and templates for individual types of content (such as product descriptions, marketing emails, etc).

By offering a mix of free and subscription-based models, these AI tools cater to the needs of content marketers with varying budgets and requirements. While free access provides a taste of their capabilities, subscribing to their premium features unlocks the full potential, allowing marketers to harness their power more extensively.

It’s worth noting that the pricing models and plans may evolve over time, so it’s always a good idea to check the official websites of these tools for the most up-to-date information.

Is marketing becoming less human?

While AI has undoubtedly transformed content marketing, it is essential to recognize that marketing remains a fundamentally human endeavour. AI can automate tasks – particularly repetitive and boring ones, optimize strategies, and generate content, but it cannot replicate human creativity, intuition, and the ability to form genuine connections with the audience.

Conclusion

Artificial intelligence has brought significant advancements to content marketing by automating tasks, providing data-driven insights, and generating content. However, despite its remarkable capabilities, human creativity, strategic thinking, and interpersonal skills continue to play a vital role in successful content marketing. As technology advances, it is important for marketers to leverage AI tools while also embracing human ingenuity to create impactful and engaging content experiences. The synergy between AI and human creativity remains the key to effective content marketing in the ever-evolving digital landscape.

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