New trends in email marketing: leverage it to boost your strategy

Data-Driven Strategies: big data is the future!

As the world becomes increasingly digital and data-driven, it’s important that you’re collecting and analyzing data as much as possible. This can be done through a variety of methods, including:

1. Collecting information about your customers’ behavior, preferences, and interests through surveys or other means.
2. Leveraging AI and machine learning to analyze this information in order to make better decisions moving forward.
3. Using predictive analytics tools that allow you to predict what your customers will want next based on past behaviour (or even current interactions).

Personalization is the key to successful email marketing

Personalization is the use of customer segmentation to customize messages. It’s important because it helps you build relationships with your customers and increase engagement, which leads to more sales.

Call us to plan your next marketing campaign

In order to personalize emails, you need to know who your audience is and what they want from the products or services that you offer. This can be done by creating buyer personas – a fictional representation of an ideal customer based on data collected from real people – and then segmenting them into groups based on their interests, demographics, and behaviour patterns. Once these groups have been created, marketers can send targeted content based on which group each recipient belongs to instead of sending one generic email blast out to everyone at once.

Interactive Content in email marketing

Interactive content is a great way to engage your audience and drive engagement with your brand. It’s also a great way to increase conversions, because it helps you connect with your customers on an emotional level.
Interactive content can be anything from gamification (like using points and badges) or creating interactive visuals (like quizzes).

Accessibility

Accessibility is a critical consideration that should be taken into account in email marketing. With over 1 billion people in the world living with disabilities and impairments, it’s essential that companies make sure their emails are accessible to everyone. Accessibility means creating content that can be easily consumed by people with disabilities, such as those with visual, auditory, or cognitive impairments. It requires making sure that emails are designed with readability and usability in mind.

In order to improve your newsletter’s accessibility, you might try the following tips:

1. Use clear and easy-to-read fonts
   Choose fonts that are easy to read, such as Arial or Verdana. Avoid using fancy fonts or ones that are too small.

2. Use alt text for images
   Alt text is a description of an image that appears when the image cannot be displayed. This is important for people with visual impairments who use screen readers to navigate through content.

3. Provide a text-only version
   Some people may prefer to read a text-only version of your newsletter. Make sure to provide a link to a plain text version for those who prefer it.

4. Use proper heading structure
   Use headings to break up your content and make it easier to navigate. This is important for people who use screen readers.

5. Provide transcripts for audio and video content
   If you include audio or video content in your newsletter, provide transcripts so that people who are deaf or hard of hearing can still access the information.

6. Use high contrast colours
   Use colours that have a high contrast to make it easier for people with visual impairments to read your content.

Conclusion

The future of email marketing is bright, but it’s important to stay up-to-date with the latest trends. Email marketing has been around since the 1990s and has seen many changes over time. It’s no surprise that there are new ways of doing things now, especially with new technologies like AI coming into play.

Call us to plan your next marketing campaign