You may have heard about AI art, but don’t know how it works or why you should care. In this day and age, professional marketers are already keeping up with the latest trends and innovations. With so much hype surrounding artificial intelligence (AI), it can be hard to separate fact from fiction.
In this post, we’ll take a look at how AI affects artists, marketers and designers alike by looking at examples of how it’s been applied in different industries. Finally, we’ll break down exactly what type of impact this new technology could have on your job as a marketer by using real-world examples of AI art being used for marketing purposes today.
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Artistic AI meets the marketing world
Artistic AI is a new trend in marketing. It’s been around for more than a decade, but it has recently become increasingly popular thanks to the success of machine learning and deep learning technologies.
Artificial intelligence (AI) helps us automate repetitive tasks, such as processing customer service requests or generating reports from data. However, this isn’t what we mean when we talk about artistic AI; rather, we speak of creative automation—the process by which an algorithm produces both art and audio-visual content based on inputs provided by humans.
The goal of artistic AI is not merely replication or reproduction but creativity itself. The most advanced algorithms can already generate unique pieces of art with no human intervention beyond giving them basic parameters; they can even produce music that sounds like Mozart or Beethoven!
How will AI art impact marketing communication and graphics?
There are two ways AI art can be used in marketing communication:
- AI-generated images and designs will be used for digital marketing campaigns. This can include creating banners, video ads, online banners and social media graphics. The potential here is limitless because it’s possible to create thousands of different pieces of art from just one original image or idea.
- The second way is by using AI to analyze all the data collected by your company’s customers over time. This allows you to see which parts of your messaging have worked well with them, what types of messages resonated most with their target audience, etc. so that you can adapt future communications accordingly (and make sure they’re more effective).
How to use AI-Generated Art in Your Digital Marketing
Digital marketing, especially in the context of content creation, is becoming increasingly difficult as competitors continue to flood the market. To stand out from the crowd and attract new customers, marketers need to be more creative than ever before.
One way that you can do this is by using AI art in your digital marketing. The unique style of AI-generated art makes it highly engaging and attention-grabbing—two qualities that will help your content stand out from those of your competitors.
AI Art and Midjourney
Midjourney is a new AI-powered tool that can turn any imagination into artwork from text. The advertising industry has been quick to embrace AI tools such as Midjourney, and its use in the production of marketing communications is just beginning.
While the technology behind the app is complex, it’s not difficult to understand how it works. In a nutshell, users provide input via text or image files (such as a JPG) and receive back an output file with their own unique design based on what they provided. This is possible because Midjourney uses neural networks—a type of artificial intelligence that learns from vast amounts of data—to interpret new inputs and generate outputs with statistical precision rather than relying on hard-coded rules like older algorithms did. When you use Midjourney for yourself, you’ll see how intuitive this process really is; if you have any familiarity with graphic design software like Photoshop or Sketchup Pro then using Midjourney should come naturally!
Use Dall.e in marketing
Dall.e is an AI system that can create art based on a description in natural language. For example, you can say “draw me a picture of my cat” and it will do just that. It’s also useful for storytelling: you could use Dall.e to make your own comic strip or novel cover art!
Dall.e is easy to incorporate into marketing campaigns for brands who want to tell stories or illustrate their products or services visually, without having to hire a designer or artist from scratch. You could use Dall.e’s unique style as part of your brand identity, featuring its work on social media platforms such as Instagram and Pinterest—or even selling it as merchandise!
How to Use an AI Content Generator to Boost Your Content Marketing
You can use an AI content generator to boost your marketing. You might be wondering how AI can help you create more engaging content, and it’s simple: by using technology that generates high-quality content automatically, you save time and energy on what could be seen as menial tasks like editing and proofreading.
The benefits of using such tools are clear:
- You can spend more time creating great graphics for social media posts or landing pages
- You can go into greater detail on the topics that matter most to your audience
- Your messages will have a higher level of customization
AI art is likely to have a huge impact on the way we communicate and market. The ability to create unique images with minimal effort will revolutionize advertising and marketing, making it easier than ever before for small businesses to compete with the big players.
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