Unexpected teamwork through Lego Building

Why lego building works in corporate settings

Lego has long transcended childhood play. In professional contexts, Lego building  has been recognised for enhancing communication, creativity and collaboration among teams.

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Building physical models encourages participants to articulate ideas visually and verbally, breaking down hierarchical barriers and forging shared understanding within diverse groups. These benefits are often cited in corporate team building and strategic workshops because they help translate abstract concepts into accessible, tangible outcomes.

In practice, when teams construct individual and collective models, they are invited to share narratives and explain their designs. This process can foster empathy, improve communication and strengthen team identity by giving everyone a voice, whether they are normally outspoken or more reserved.

A bespoke event for Generali’s HRr team

Smart Eventi designed a bespoke Lego building experience specifically for Generali’s HR team. The aim was clear: transform abstract corporate values into something participants could build, show and discuss together.

Nine teams took part in a creative challenge to craft Lego models that visually represented assigned company values. To add playfulness and variety, a lively marketplace was set up where attendees could choose bricks and decorations to personalise their creations. The tactile, hands-on nature of the activity helped people engage physically and mentally, making the translation of values more natural and memorable.

Tangible outcomes that last

Unlike many team events that fade from memory, the creations from this Lego building activity took on a life beyond the day itself. Each model stayed at the company as a permanent symbol of the value it represented — a permanent reminder of the collective effort and shared vision of the HR unit.

Creativity at the heart of corporate culture

Experiences like this show that play and creativity are not just fun — they’re powerful drivers of organisational growth. Working with Lego bricks, familiar from childhood and instinctively easy to use, enabled teams to break down usual barriers, spark more effective communication, and encourage authentic collaboration.

Beyond the day itself, this type of thoughtfully crafted team building strengthens team dynamics and leaves a lasting imprint on company culture, making shared values clearer and more tangible across the organisation.

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