Arianna Lari on Prima Assicurazioni’s team building with Smart Eventi

Arianna Lari (Prima) on the bike building organised by Smart Eventi

Smart Eventi, working through its team building division, presented Prima with what Lari describes as an unusually broad selection of possibilities. “What impressed us most was having access to different team building options,” she recalls.

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They wanted something capable of merging what Lari characterises as the ludic dimension with the social dimension—playfulness paired with purpose, in other words.

The bike building concept met those criteria whilst offering something Prima’s team found particularly compelling: the ability to customise the foundational idea to fit their specific identity. Smart Eventi’s base concept provided the structure, but the execution could be tailored to reflect who Prima actually was as an organisation. That flexibility proved decisive.

A central Milan location for over 160 participants

All the participants divided into 18 teams, each tasked with constructing a complete bicycle from components: frames, wheels, saddles and handlebar.

Each completed bicycle represented not just successful teamwork but a concrete gesture of social responsibility, since the 18 bikes were donated to a local non-profit organisation, fulfilling the dual purpose that had guided the selection from the start.

Smart Eventi: fast, resourceful, and innovative

Lari’s assessment of Smart Eventi focuses on three key qualities: speed, problem-solving skills, and the ability to go beyond conventional solutions.

“They were quick, effective, and innovative in choosing and proposing something I honestly had never seen before,” explained Prima’s head of customer care.

Why “fun” was the word that summarised everything

When asked to distil the event into a single descriptor, Lari chose “fun”, and her reasoning reveals something important about workplace culture: “It’s something that often in our work, day to day, we forget to do.“

The statement acknowledges a reality that many professional environments share but rarely articulate explicitly. Corporate professionals do a job that requires accuracy, patience, and regulatory knowledge. That weight accumulates. The opportunity to “carve out a moment to step away from daily routine” wasn’t an escape from responsibility—it was a brief recalibration that Lari describes as “super-positive and appreciated by the whole team.”

Prima wholeheartedly recommends the Milan-based agency

Lari’s unequivocal recommendation—”I would absolutely recommend Smart Eventi”—represents another successful collaboration, confirming the effectiveness of the Milanese agency’s team building activities.

The bike building format has proven popular across corporate CSR programmes globally, with organisations reporting that hands-on assembly activities create stronger engagement than more passive charitable contributions. The physical act of constructing something useful, combined with immediate visibility of the completed items before donation, provides remarkable psychological satisfaction.

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