Elena Camorali’s take on Smart Eventi: ‘They handled everything’

Medi-Market Italia: a debut that set the tone

Smart Eventi embraced the challenge with full ownership, managing the event from the earliest brainstorming sessions to the final applause. The team scouted a perfect lakeside venue — part workplace, part retreat — coordinated hospitality, planned engaging team-building moments, and topped it all off with a surprise appearance by Olympic legend Jury Chechi, whose motivational speech became one of the weekend’s highlights.

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“They took care of everything — literally everything,” recalls Camorali, who serves as head of marketing at Medi-Market Italia. “From the choice of location and rooms to every operational detail, from the graphics to the final DJ set. It was a turnkey package, and that made all the difference.”

Elena Camorali: “Listening as a cornerstone of collaboration”

When asked what set Smart Eventi apart, Camorali doesn’t hesitate: “Listening. Real listening.” That’s where, in her words, the partnership began to take shape. From the very first consultation, Smart Eventi’s team was described as attentive, flexible, and genuinely curious — a rare mix in an industry that often relies on standard solutions.

Rather than offering a single proposal, the agency presented a wide range of tailored options. “They were the only ones to give us a truly broad set of alternatives,” she explains. “Each phase of the process had its own set of possibilities, so we could make decisions confidently, knowing every choice was grounded in strategy.”

The architecture of a seamless experience

Pulling off a two-day event with so many moving parts requires what Camorali calls “a single, consistent thread.” For her, the key advantage of working with Smart Eventi was having one dedicated coordination team from start to finish — ensuring coherence across every stage of the project. The result was not just smooth execution but a sense of narrative flow: every moment felt deliberate, connected to the next.

The daytime business sessions gave way to moments of lighter connection — team-building activities that balanced competition with genuine human interaction — while evenings brought relaxation and celebration. “There was an energy that built naturally,” Camorali says, “and that’s what made it work.”

A partnership that builds direction

Looking back, Camorali defines the event as “a milestone — something that truly marked a new chapter for us.” What emerged from that weekend was more than internal alignment; it was a shared understanding of direction and identity. That’s perhaps the most powerful effect of a well-designed corporate event — when organization meets inspiration, and the outcome feels greater than the sum of its parts.

For Smart Eventi, the Medi-Market convention was a chance to design with care and attention to every detail, shaping each moment to create a cohesive and energizing experience. For Medi-Market Italia, it showed how thoughtful collaboration can turn careful planning into an event that truly connects and inspires the people involved — whether it’s an incentive trip with integrated team building or your next corporate celebration.

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