Fuorisalone 2026: “Being a project”. Design as an experience

Why Fuorisalone 2026 matters for businesses

Over the past decade, Fuorisalone has evolved into a global showcase that extends far beyond the furniture and design sectors. Companies from tech, automotive, fashion, and even food industries now leverage this stage to present themselves in unexpected ways. Participating in Fuorisalone allows businesses to engage with a highly international audience, ranging from industry professionals to design enthusiasts and media representatives.

Taking part is not just about visibility; it is about creating connections, fostering dialogue, and positioning the brand in an environment where creativity drives reputation. For many companies, this week in Milan has become a key moment in their annual strategy.

Strategic districts: where to be in Milan

Location is crucial for a successful corporate event at Fuorisalone. Each district of Milan offers a unique atmosphere that can help communicate different aspects of a brand.

Brera is also the artistic heart of the city, with its historic streets and design galleries. Choosing Brera means associating your brand with a refined and cultural environment.

Tortona is known for its industrial charm and experimental installations. It is the right choice for companies that want to push boundaries and associate themselves with innovation.

Porta Venezia is becoming increasingly relevant, with its Liberty-style architecture and focus on inclusivity and contemporary languages. Hosting an event here signals openness and engagement with today’s cultural debates.

Selecting the right district does more than provide a beautiful backdrop; it allows businesses to align the context of their event with their corporate values and objectives.

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Practical tips: budget, timing, and partnerships

Organising an event during Fuorisalone requires careful preparation. Budgets should be defined months in advance, as demand for spaces and suppliers peaks during design week. Companies should consider not only the rental of venues but also technical equipment, staffing, communication, and hospitality.

Timing is another decisive factor. Ideally, planning should begin at least six to eight months before the event, to secure the most sought-after locations and avoid last-minute compromises.

Partnerships can also make a difference. Collaborating with design studios, emerging artists, or even other companies can expand the reach of an event and generate valuable cross-promotion opportunities. By working together, businesses can create richer experiences and share costs more effectively.

The 2026 theme: “Being a project”

Every edition of Fuorisalone is guided by a theme, and in 2026 the concept will be “Being a project” (in 2025 it was “Connected worlds”). This idea invites companies to explore design not just as a product, but as an ongoing process — a way of shaping identity, values, and social impact.

For businesses, embracing this theme means going beyond simple exhibitions and thinking in terms of narratives and experiences. It offers an opportunity to present their work as part of a wider conversation about innovation and responsibility. By integrating this perspective into event design, companies can communicate authenticity and vision in a way that resonates with both professionals and the broader public.

A forward-looking opportunity

Choosing a strategic district such as Brera, Tortona or Porta Venezia, planning the budget in advance, and building targeted partnerships are essential steps to maximise impact. Integrating the theme “Being a project” allows companies to give greater coherence and depth to their initiative, turning the event into a genuine platform for dialogue that strengthens the brand’s positioning within Milan’s international design scene. With the right preparation, Fuorisalone 2026 becomes not just a date in the calendar, but a catalyst for long-term growth and meaningful connections.

Get in touch to showcase your brand at the next Fuorisalone!