Here’s what happened at Fuorisalone 2023

Fuorisalone, some information

307,418 people registered to attend the Salone del Mobile.Milano‘s 61st edition, a 15% increase from the year before, and evidence of the success of the new format, which featured a completely redesigned layout.

The results of the furniture sector’s exhibition that wrapped up on Sunday, April 23, exceeded the highest hopes of those who hoped that the pandemic setback was now just a bad memory. 65 percent of buyers and professionals came from abroad, and foreign visitors also returned. China is first on the podium for attendance, followed by Germany, France, the United States, and Spain, and finally, tied for last place, Brazil and India. Furthermore, 950 events took place during Milan Design Week 2023, and the Fuorisalone Design Guide featured 1575 designers and 1406 brands. Additionally, there are at least 30,645 posts about it on Instagram.

Would you like to plan an event for the upcoming Fuorisalone? Contact us now!

Locations and creative interactions

The theme of this year’s Fuorisalone, “Laboratorio Futuro,” perfectly captured the creative dialogue between companies, universities, curators, designers, and artists looking to explore innovative concepts and spread them across multiple sectors.

Visitors had the unique chance to admire amazing historic buildings in Milan, including the Circolo Filologico Milanese, the Palazzo Treves, the Palazzo Visconti, the Palazzo Orsini, the Palazzo Reale, the Palazzo Litta, the Palazzina Appiani, the Palazzo Turati, and the Palazzo Serbelloni.

Guests at Fuorisalone were also given access to locations that are typically off-limits to the public but are incredibly intriguing to explore. In particular, Alcova’s selection of the former Porta Vittoria Slaughterhouse, an abandoned complex covering at least 15 hectares in the city’s southern region, as a venue for an exhibition deserves to be mentioned. While Morel Milano transformed a 7,000-square-meter space, Convey selected a renovated former factory in front of the Farini stopover.

Fuorisalone Award: the outcomes

The projects that best represented Milan Design Week were given recognition with the Fuorisalone Award. The community was most impacted by “SolidNature – Beyond the Surface,” created by Studio OMA’s Ellen van Loon and Giulio Margheri, out of the 12 options that were offered. The installation was displayed in the center of the Brera Design District, at 1 Via Cernaia, in a 500-square-meter underground parking lot.

As awards, there were also five special mentions assigned. Among them is “Light for the City,” provided by Salone del Mobile.Milano.  The capacity to advance technologically sustainable solutions that can encourage interaction and foster innovation through effective communication, in step with the pace and challenges of the contemporary, was to be valued.

The next Fuorisalone will be held from April 15 to April 21, 2024. It is already time to get ready for the next event while looking back on memories of the previous one thanks to the many photos and videos that captured its most memorable moments. 

The best option is to work with professionals in the field to plan an event that best conveys the importance of Milan Design Week, and we at Smart Eventi are here to make it simple and ensure in advance, a successful solution for you.

Contact us to organize your next event!