The discourse on cannabis as a business has been brought back to the top of the international financial agenda by California legalising its recreational use this year. However, the business itself (unlike the public discourse on it) had been flourishing for years in several parts of the States, as well as in Europe. The cannabis industrial cluster includes a variety of companies, from those involved with the plant’s medical use to e-commerce platforms, from the production of accessories connected with the use of this much discussed crop to the manufacture of products that contain different parts of the plant, from legal firms that navigate the complexities of cannabis sales to a recent influx of tech startups specialising in data analysis and eager to learn all that can be learned on this industry and sell that knowledge to the rest of the cluster. Europe, despite the fact that some states of the union had legalised recreational marijuana long before the USA, tags along and is developing its own cannabis-related industry. And, because agriculture is a fundamental part of such industry, Italy is at its forefront.
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