5 tips to drive more traffic to your online store

Have a SEO strategy in place

The first step in driving traffic to your store is

optimizing your website for SEO

. Ranking high in Google searches is essential in order to drive traffic to your online store. In addition, there are many other factors that can affect the rankings of your site, such as its

user-friendliness and mobile-friendliness

. To make sure that you’re getting the most out of your SEO efforts, here are some basic tips:

• Optimize your site’s on-page elements. Make sure that every page has a good title tag and description. These will help search engines understand what your site is about and give users an idea of what they’ll find when they click on it. They can also be used as meta tags in social media posts or blog posts about your business so that they appear when people share those posts on social media sites like Facebook and Twitter.
• Use keywords strategically throughout your content. Don’t overdo it though — keyword stuffing will have the opposite effect than intended because it looks unnatural to search engines

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Optimize your website for fast loading

Industry studies say that as many as 52% of internet users will leave the page if it takes more than three seconds to load. It’s clear that website speed is vital for eCommerce sites – whether you’re buying shoes or selling them. Visitors expect everything to be easy and fast, so make sure your website loads fast – especially on mobile devices.

Have an immaculate email-marketing strategy

Your email-marketing strategy is vital when driving traffic to your online store. Make sure you have an automated system set up that allows you to send out emails every time you have a new product, sale or offer. This will help increase the number of people who visit your site and potentially purchase something from it.

Create shareable content

You want people talking about your business on social media, so make sure you create shareable content such as blog posts, infographics and videos. This can help generate leads for your business because people will be more willing to sign up for an email list if they know they’ll receive valuable information in their inboxes each week or month.

Invest in the right ads

Run ads on social media sites like Facebook or Twitter. By running ads on social media sites, you can target specific demographics of people who may want to purchase products in your category. Depending on how much money you want to spend on ads, this could be a great way of driving traffic back to your e-commerce website.

Conclusions

When you first set up an online store, you’re really doing yourself a disservice if you get tunnel vision focused solely on your product — it’s imperative to have a broader digital strategy to reach your customers. In fact, the vast majority of smartphone users use a search engine on their phone or tablet on a regular basis, to look for shoppable items. If you want to make sure that the people who are searching for something you’re selling are finding your store — and buying from you — then you need to be prepared with a well-rounded digital marketing plan.

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