Marketing an online event: 3 tips for organisers

Marketing an online event on social media

Depending on your target audience, selecting one social media platform over the other might make a huge difference when you are marketing an online event. Many interest-based communities, for instance, are still to be found on Facebook, but if you want to address professionals in a specific branch and give your event credibility and gravitas, LinkedIn is definitely the place to be. While it doesn’t hurt to be present on multiple platforms, you should always budget your paid promotion in a way that privileges the social networks your prospect attendees use the most.

Planning an online event? Call us now!

Pick an interesting title, but keep it clear and simple

It is no easy feat to be intriguing and interesting while at the same time keeping your message unequivocally clear, and yet this is precisely what you need to do when marketing an online event – if you expect people to register and give you their time and/or their money. Your event title should be short and sweet, ideally under 140 characters. It is therefore advisable to put your USP first, be it the star panellist you booked or the professional training subject you will be discussing. Teasing or leaving anything to the imagination in an event title is inadvisable: if users don’t know what to expect, they will simply invest their resources elsewhere.

Have a perfect landing page

Landing pages have never been more important. Once you got your potential attendees to click on your event ad, you need to make sure they don’t regret giving you those precious seconds of their attention. It may well be said that 50% of your online event’s success will depend on the effectiveness of your landing page. Always talk to professionals to make sure you welcome your audience into a visually appealing world in which information is organised clearly and effectively. Ideally, the user should be able to find everything they need at a glance, without scrolling, and be guided seamlessly towards conversion (booking a ticket, reserving a spot, registering with their data) with a clear and easy call-to-action.

Find your audience

Easier said than done, isn’t it? And yet, social media are fantastic tools in this respect. Take some time fine-tuning your target audience settings before launching a campaign. All social media platforms now have tools that allow you to segment audiences based on interests, demographics, and behaviour. It goes without saying that, in order to use said tools to your advantage, you will need to know exactly who your target audience is, what groups it can be divided into, what individual groups like and dislike, what differentiates them from one another and what they have in common. If you haven’t researched your audience (or audiences) ahead of time, no automated segmentation tool will be able to do it effectively for you.

Launch your brand in Italy! Call us now!