The airline industry might take years to recover from the hit it took as a consequence of the pandemic – if it ever does. Most of us struggle to remember what it was like to fly regularly and carelessly, to sit in a crowded plane multiple times a year or even a month without feeling self-conscious about speaking, drinking, touching our arm-rest, and even breathing. Meanwhile, as restrictions come and go – only to come back stronger a few months later – airlines have had to try and find new ways of marketing themselves, implementing flexible cancellation and refund policies and focusing on certain destinations and target groups in an attempt to minimise their losses. Most of them are not doing particularly well, even though some of their marketing strategies at this time could provide excellent inspiration for future campaigns, once the market has bounced back from the current crisis.
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Si occupa della parte manageriale fin dalla nascita della Smart Eventi, cercando sempre nuove opportunità di business e sviluppo per far crescere la società e il suo team.
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