February is a vitally important month for the tourism industry: from the 9th to the 11th of this month, Milan will host one of the most important trade shows in this field. We are talking, of course, about BIT (Borsa Internazionale del Turismo). This international travel exhibition has reached its 40th anniversary and, as usual, will draw a crowd of professionals and travellers from all over the world. Among the professionals, there will be travel agents, restaurateurs, marketers and project managers: all those, in short, whose activity is either directly invested in or in some way influenced by the influx of tourists in their specific region. Tourism, after all, is an ever-growing industry that influences the global economy on multiple levels. If you are planning to promote your brand at this year’s BIT, we have a few important tips you might want to check out!
Informazioni sull'autore
Angela
Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.
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