Whatever your thoughts are on Brexit, if you are an enthusiastic consumer of prosciutto crudo, parmigiano reggiano and Chianti, you might need to watch out: your shopping cart might soon be filled with products that are not what you were intending to buy. We have already explored the phenomenon of “Italian Sounding” products, that use the idea of Italian style to market brands that have nothing to do with Italy. In most cases, these are pretty transparent attempts at gaining traction in certain industries (particularly fashion and food & beverage). In other cases, there are names that, while not specifically owned by individual brands, are protected according to international standards. Within the EU, those standards might be at risk because of Brexit.
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