Creative seeding boxes: how we replaced press launches
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Creative seeding boxes: how we replaced press launches and made them better

creative seeding boxes
Written by Angela

Many aspects of our economy have been affected by the pandemic. Practically all areas of our professional lives have undergone radical changes. We have spent almost all of 2020 designing solutions to help our clients keep their businesses running, but also grow, keep developing their brands in the marketplace and identify new directions and strategies for the near future. One of the formats we are most proud of in this respect is our creative seeding boxes, which have effectively replaced press presentations for many new products. We told you about our first experience with this exciting new format and today we are happy to present a new project we have created for Aveda, one of the brands that have accompanied us in our exploration of a new marketing approach in the age of digital events.

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Informazioni sull'autore

Angela

Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.

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