If the idea of doing business in Italy appeals to you, you might be wondering exactly what kind of business you should be starting. This kind of decision is complex enough on its own, but having to make it in the context of a market with which you are not familiar can be truly daunting. Having too much choice and not enough guidance is paralysing and it might make you fret over whatever path you choose to take, worrying that it might not be the right one. Doing business in Italy, much like anywhere else, requires a delicate balance of personal attitude, skills and market awareness. Some fields and types of service are booming, but you will need a specific mindset and precise assets to make it work. On the other hand, going into a niche market and being outstanding at what you do might help you carve the kind of market-share that it would be difficult to secure in an overcrowded field. Before setting down your actual options, you should look into your own attitude and passions, in order to establish a few general rules that will work for you. Will you be more comfortable starting your own independent business or being part of a franchise? Do you envision selling products, offering services or a mix of both? Are you more comfortable as a wholesale or retail entrepreneur? After you have narrowed your options, you might want to look into some of the industries that are proving most profitable right now.
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