What you need to exhibit at this year’s Fuorisalone in Milan

What you need to exhibit at Fuorisalone

You need a great idea!

If you live and breathe design, you already know how important it is to be original and innovative in this business. If you have a unique project or product to promote, you want your launch to be memorable, to get you the right connections and to draw the interest of stakeholders that can help your name take off. The key to success, in this department, is careful planning and careful market research. The Fuorisalone is a busy and extremely competitive environment, in which you will constantly be racing other brands and designers to get the attention of the media and buyers out there. Bear in mind this is not a trade show in the traditional sense of the word, in that it does not take place in a specific venue and is not organised by any one brand, company or institution: it is a diffuse event, made up of hundreds of individual events created by independent organisers all over the city, at a specific time. This makes it even more challenging to stand out among the fierce competition: your event will need to be perfect, down to the last detail. Before you start planning, therefore, you will need to lay down the foundation for a truly appealing and unique event, that delivers a memorable message with a clear call-to-action. What makes your product tick? How is it innovative? What sets it apart from the competition? What problem does it solve? What needs does it meet? A solid and carefully thought-through idea is the first step to a successful event!

Location, location, location!

We have said this time and time again: the difference between success and failure in the event business always comes down to the venue you choose. Now is the time to plan ahead and start looking for the perfect location in which to showcase your product. During the Milan Design Week, the city will be teeming with design professionals, flitting from one event to the next, in venues that have been booked months in advance. If you don’t want to be stuck with your competitors’ leftovers, you better start looking for your venue right now! The space you pick for your event says something about you, your product and your brand: will it be a hip showroom or a charming, converted, post-industrial space? Will you showcase a high-tech product in a historic residence or a vintage collection in a multifunctional, ultramodern business centre? Do you want to surprise your attendees with an unusual location or will you go for a famous and easy-to-find venue? Talk to local experts, that will help you make the right choice!

A stylish event venue in Milan

Find the perfect venue for your event in Milan!

Promote your event!

Once your event is carefully planned, you will need to market it to the right target. Your goal is to get noticed at a time when hundreds – if not thousands – of other brands are doing exactly the same. This is no easy feat: a successful event calls for a concerted PR effort and excellent communication, that can draw attention, elicit curiosity, create anticipation and establish an emotional connection to your intended audience. In order to do all this, you will need a team of expert marketers and communicators, with in-depth knowledge of both the industry and the territory. Click on the link below to request a quote for your Fuorisalone marketing strategy!

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