One-off Ferrari SP3JC unveiled. It was commissioned by a Scottish collector
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One-off Ferrari SP3JC unveiled. It was commissioned by a Scottish collector

Ferrari SP3JC
Written by Angela



Last month we examined a prime example of super-exclusive production when McLaren sold out a whole series of hypercars before even a single one was produced. The entire range was optioned by approximately a hundred buyers when it was still at the earliest planning stage. Enter Ferrari, with a move that current meme language could sum up as “hold my beer”. The most famous luxury car manufacturer in the world, as it happens, has just released a unique product, a series of one, which has already been produced and delivered to the individual client who commissioned it.

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Informazioni sull'autore

Angela

Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.

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