Last month we examined a prime example of super-exclusive production when McLaren sold out a whole series of hypercars before even a single one was produced. The entire range was optioned by approximately a hundred buyers when it was still at the earliest planning stage. Enter Ferrari, with a move that current meme language could sum up as “hold my beer”. The most famous luxury car manufacturer in the world, as it happens, has just released a unique product, a series of one, which has already been produced and delivered to the individual client who commissioned it.
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