Plan your presence at this year’s Fuorisalone in Milan

How to attend this year’s Fuorisalone

The first thing you should bear in mind is that it’s never to early to start planning your attendance. The second thing you should bear in mind is that Fuorisalone is not a trade show and is not controlled by a central body or committee. Brands participate not by signing up, but by hiring a venue and setting up their own stores, show-rooms, pop-up shops and parties. Each brand tells its own story and they all conflate into an exciting collective chorus for the benefit of thousands of visitors, tourists and professionals. If you need help doing any of that, you are in luck: we can assist you with every detail of your event planning!

What do you need?

The first thing you need, in order to make the most of your Fuorisalone experience, is a clear set of goals. What do you want to achieve? Are you looking to increase your brand awareness, gain exposure and talk to the media? Are you looking for investors and sponsors? Are you hoping to expand your international business to Italy or sell on the Italian market? Are you looking for a distributor, retailer, representative or associate? Your main goals will dictate the course of action and type of events you will need to organise. If you have a selection of products to showcase, make sure you choose the most innovative and unique one and tell a story around them. Create context, design an installation or make them pop-up unexpected during a flash mob. Go full guerrilla or stick to tradition: there’s no right or wrong style when it comes to promoting your brand, just effective or ineffective strategies.

Find the right venue

Showcasing your brand in Milan is an exciting challenge. There are thousands of amazing venues to choose from, but you will need to act quickly if you are to secure the perfect one for your event. The trick to making your event stand out is looking beyond traditional venues: in recent years, alternative options have been emerging in most districts. From reclaimed industrial spaces to unique landmarks. Get creative with your event venue and make sure you craft the ultimate brand experience for your attendees.

Promote your event at Fuorisalone

Your goals will determine the kind of audience you should be looking to attract to your event. This is a particularly delicate passage in your planning efforts: getting the wrong crowd in the right place is no use and it may even damage your brand. Rely on professional consultants with a strong local network to get you in touch with the right media, the best prospects and the perfect industry connections to get your brand noticed where it counts. Once you know your target, you will be able to design a promotional strategy and provide the right incentives and the best entertainment for your attendees.