The Italian tourism industry has undoubtedly been among the most affected by the global health and economic crisis, but it is also one of the most resilient industries in the world and it has unmatched potential when it comes to innovation and creativity. To contribute to the relaunch of this industry, we have designed an innovative, sustainable, immersive and entirely virtual event, which will allow professionals and companies to meet and promote themselves, and travellers to discover the extraordinary offer available to them. GECO will be an international trade show, open to the public, supported by local and national government bodies, and promoted by major firms in the tourism industry. We want to turn this crisis into an opportunity to rewrite the future, talking about all the issues that the industry will have to tackle in the years to come: responsible tourism, sustainable mobility, renewable energy and all the ways in which technology can be integrated into our experiences to help us bounce back.
Informazioni sull'autore
Angela
Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.
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