The second edition of GECO EXPO has officially been launched: the Italian virtual trade show for sustainability and green innovation will take place from March 1st to 4th 2022 and it will offer its visitors, exhibitors, and buyers an even richer and more interactive platform than last year. The collaboration between Milan-based agency Smart Eventi and Hypersmarter (one of the most advanced virtual event platforms in Europe) is continuing to bring forth innovative experiences for event attendees, combining the latest in digital tech with years of experience in the event industry, to create a unique UX, recreating the thrill and effectiveness of immediate interaction in an immersive 3D environment. This, of course, is particularly fitting for a sustainability-focused trade show, since it allows exhibitors, buyers, organisers, and attendees to meet and make a difference without having to travel and therefore without producing CO2 emissions. What can you expect from this year’s edition?
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