How to approach a new market - Il blog di Smart Eventi
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How to approach a new market

Written by Angela

Most businesses start local, but all businesses must grow and expand, to stay alive. And while borders are becoming increasingly porous when it comes to products and services, gaining a foothold in a new market is still a complex task. Many international brands are currently investing in Italy, because of its strategic position at the heart of Europe and the Mediterranean and because of its lively innovation ecosystem, among other things. But what do you need to know, before you approach the Italian market? How do you expand internationally, adapting your message, while retaining your brand identity? We have a few pro tips to share.

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Informazioni sull'autore

Angela

Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.

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