Hybrid events: you will hear this definition a lot in the coming months. Since the world of meeting and conventions was turned upside down by the pandemic, the whole industry has tried to find creative solutions to make up for the ubiquitous bans on gatherings and live events. Technology has been our most powerful ally: we have been able to organise entirely digital and virtual conferences, meetings, trade-shows, and all sorts of online events to keep our respective industries going, to further business relationships, generate leads, and generally connect and interact without travelling or shaking hands. As lockdowns are eased more or less all over the world as a consequence of the massive vaccination campaigns and the hope of herd immunity, the event industry finds itself in a fluid and rapidly-changing scenario, which calls for new solutions. Hybrid events might be it and, according to many industry observers, they might stick around well beyond the end of the current emergency because, quite simply, they provide a wealth of hitherto unforeseen advantages. In short, we accidentally stumbled upon something we really like, while trying to get out of a situation we absolutely hated.
Informazioni sull'autore
Angela
Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.
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