Incentive travel is a powerful tool in the hand of entrepreneurs and managers. It can be used as an instrument of internal marketing or as a premium service for top clients. There’s nothing new about either of these uses. What has changed over the past few years is the number and size of companies that can afford incentive travel. The whole incentive travel industry was born to cater to a relatively small market, composed of large multinational firms and top earners. The evolution of the whole travel industry, however, has expanded this market, creating options that are well within the range of small and medium business. Sicily is one of the most popular incentive destinations in Europe. Companies choose incentive travel to Sicily for the vast and varied offer of excursions and entertainment options on the island, the sheer beauty and diversity of its landscape and, of course, its world-renowned cuisine. Moreover, Sicily’s unique climate makes it ideal as an all-year-round incentive destination. Sicily has something for everyone. Try one of these amazing destinations for your next incentive travel program.
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