We have been talking about digital and virtual events for a while and maintaining that they are more sustainable than traditional events – which they are. There is clearly no comparison between a trade show that requires thousands of visitors to fly to a certain location and converge to a certain venue, which has to be powered with electricity, cleaned with chemical products, while everyone gets fed by a catering service that produces non-recyclable waste, and one that… does not require any of that. Does this mean, however, that digital events leave no carbon footprint whatsoever? Unfortunately, no. The internet is not environment-neutral, let alone environment friendly. All the servers that run constantly to even allow the internet to exist consume energy, which means they do generate emissions. Is there no way, then, to make a virtual event carbon-neutral? Here comes the good news: you can offset your digital carbon footprint – just like we are.
Informazioni sull'autore
Angela
Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.
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