Revelia: the new Italian app that could change sustainable tourism

Revelia and sustainable tourism

Revelia offers a new way of promoting Italy’s cultural heritage, from museums to local attractions through an online platform featuring on-demand guided tours. This system makes it possible to cut costs by creating groups of users and encouraging the development of new, original, quality content to help promote lesser-known destinations, all cost-effectively and sustainably. It is also worth noting that, in this context, visitors would not be relegated to the passive role of “spectators” of a virtual guided tour, but would be expected to play an active role, especially in sharing the platform’s content. To ‘unlock’ a new guided tour, a minimum threshold of participants would have to be reached. Those who are interested in visiting a destination virtually, therefore, will have an incentive to share tour options with their friends and family.

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Sustainable tourism vs. mass tourism

One of the problems with tourism in Italy is the great concentration of mass flows of tourists on a few large destinations, such as Rome or Venice. The result is great pressure on the affected destinations, while smaller ones are ignored, despite having a lot to offer. One of the keys to achieving sustainable tourism lies in distributing flows more evenly, which would require more effective promotion of the artistic and scenic heritage of small towns. Revelia aims to achieve this by harnessing the “social” element of online communication. If at the moment, guided tours can only be virtual, hopefully, this platform will be able to foster a renaissance of local tourism after the pandemic.

New possibilities for less accessible destinations

Another great advantage of implementing technologies such as virtual reality in tourism management is to allow access to destinations that would otherwise not be open to the public. This is the case for archaeological sites undergoing renovation or particularly fragile art assets that cannot be exposed to large groups of tourists, or naturalistic destinations that are difficult to reach and are inaccessible to the physically untrained or, for example, to families with children. Tools such as Revelia allow anyone to access spaces that would otherwise be out of reach.

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