The New York Times has listed Apulia as one of the hottest destinations to visit this year and we can’t help but agree: there’s so much to discover in this amazing region, and particularly in its southernmost sub-region of Salento. We recently organised a team building/incentive weekend for an international client in the beautiful seaside town of Otranto, leading a team of sales executives to the discovery of one of the most fascinating locations in Europe. What makes Apulia so charming? Why has its appeal as a destination for both tourists and business travellers expanded so rapidly from domestic favourite to worldwide sensation? There are several reasons, and we suspect more will emerge as the corporate travel industry discovers this spectacular region.
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