We have been talking about virtual and hybrid events for more than a year now, exploring all possible forms of this kind of project from the point of view of both organisers and participants. However, there is one category that we are yet to explore in-depth, and which can benefit enormously from being involved in this type of activity. We are talking about sponsors, who are the backbone of so many events. On the other hand, sponsoring an event is the best way for many brands to effectively expose themselves to a well-targeted audience who is more likely to interact with them. What are the advantages of sponsoring a virtual event?
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