Should you do business in Italy in 2021? After decades in which the dominant narrative has been one of globalisation and of a shrinking world in which distances could be covered increasingly fast or ignored altogether, and in which businesses could expand on a worldwide scenario, with increasingly friendly trading agreements, the pandemic has brought many entrepreneurs to reconsider the advantages of local economies. Distances suddenly matter again, both because of the carbon emissions connected with flying and because of restrictions, but they also matter less than ever, because the post-pandemic world is one in which everything is done online and anyone can attend any meeting or event regardless of where they might find themselves physically. What’s this got to do with whether or not you should invest in Italy in 2021? Maybe even start your own business there? Plenty, as you are about to find out.
Informazioni sull'autore
Angela
Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.
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