The next time you find yourself worrying that your new product might be priced out of the market, remember that time when McLaren’s $2.25 Million Hypercar sold out before it was even produced. Even those not strictly interested in the automotive industry have the opportunity to take away a priceless lesson from the story of the McLaren Speedtail. Over 100 buyers optioned the whole production before it was announced, making it an instant success among its chosen target. This happened despite the fact that American owners will only be allowed to cover limited road miles in their brand new hypercars, as they do not abide by federal standards and have to be imported under federal Show of Display Rule. And although practicality probably isn’t the main factor that goes into purchasing a $2.25 Million vehicle, it is significant that the desire to own the latest McLaren hypercar should be enough to counteract the drawback of not actually being allowed to drive it.
Informazioni sull'autore
Angela
Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.
Leave a reply