Generation Z and team building: TikTok, gaming and new dynamics

Gamified and digital-first experiences

For Gen Z, engagement often means play. Many grew up with multiplayer games, leaderboards and challenge-based apps. As such, gamified team building formats – including digital escape rooms, online competitions and collaborative quests – are proving far more effective than traditional activities in enhancing collaboration, improving motivation and creating memorable learning moments.

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Gen Z communicates visually and in bursts. TikTok has set the standard: short, creative, story-driven content wins attention and drives participation. Many companies now incorporate TikTok-style challenges, video-based tasks and influencer-inspired storytelling into their team building programmes – creating a native and fun way to connect.

Changing dynamics and new digital behaviours

This generation seeks authenticity and dialogue. Hierarchies matter less than open, trust-based communication. Effective team building now includes activities that promote emotional intelligence, mutual feedback and inclusive leadership.

Gen Z is at ease with hybrid and remote setups. Platforms like Discord, Slack and Miro are not just work tools – they’re also spaces for social bonding and creative collaboration. Digital-first team building strategies that leverage these platforms allow companies to foster real-time connections across distributed teams.

Values, purpose and personalised impact

Fun is important, but so is purpose. Gen Z wants to make a difference – even during internal events. Team building activities that combine social impact and shared values – like volunteering challenges, eco-projects or charity games – are in high demand.

For Gen Z, inclusion is a core expectation. Events should be accessible, diverse and flexible – both in format and participation. Companies now invest in personalised, hybrid-friendly team building that allows every team member to take part, wherever they are.

Rethinking company culture from the inside

Adapting team building to Gen Z means more than changing formats – it requires a cultural shift. Work must become more human, digital and purpose-led. Companies that succeed in doing this not only boost team cohesion but also position themselves as attractive employers for the new generation.

TikTok, gaming, and digital dynamics aren’t distractions. They are strategic tools to foster engagement, creativity and innovation. To connect with Gen Z, organisations must be bold, authentic and ready to experiment with new ways of building teams.

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