The power of the first dish: how order influences choices
According to research from Cornell University, buffet-goers tend to pick up the first items they encounter. In one study, when healthier foods like fruit were placed first, 86% of people chose them; but when rich items like cheesy eggs appeared first, only 29% chose fruit. This “primacy effect” demonstrates that what you see first is what you eat most.
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Offri una varietà di piatti diversi e favorisci abitudini sane
Our appetite for a specific flavour diminishes once we’ve consumed it—a phenomenon known as sensory-specific satiety. But presenting a variety of foods refreshes appetite and encourages further eating. This explains why certain indulgent items are grabbed quickly, while variety keeps people going.
“Buffets often feature foods rich in sugar, salt or fat, designed to be irresistible. However, encouraging people to load up on these “hyper-palatable” dishes—especially carb-and-salt combinations—promotes unhealthy eating habits. Offering tasty food that is also healthy and balanced shows attention and respect for your guests.
Event psychology: common buffet behaviours
An enjoyable buffet is often marked by familiar patterns: the rush at the starters station, the disappearing dessert platter, and the strategic placement of food. These dynamics reveal not just appetite, but also social instincts—people tend to emulate what others do and gravitate toward perceived favourites.
In order to plan a successful buffet, use this information to offer a better service: strategically place the dishes, positioning the most nourishing and balanced where they are most visible and easily accessible, and bet on a captivating presentation to capture the attention of the guests. This way, you will offer a more fulfilling and balanced experience. Remember also that, when we talk about catering, there is a right solution for every occasion.
Cultural differences in buffet setups
Buffet behavior varies considerably from one culture to another. While some cultures consider serving oneself abundant portions normal, others prefer trying small portions of everything. Therefore, it’s important to consider your guests’ cultural differences when planning international buffet events. Consulting a culinary expert familiar with religious dietary restrictions and customs of different faiths can also be valuable.
A Lens on Our Food Preferences
Buffets offer a fascinating lens into our food preferences, shaped by psychology, sensory triggers, and social context. Understanding these patterns helps event planners successfully organize buffets, corporate lunches, and dinners, ensuring positive outcomes for their events.
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