One year into the “new normal” of our 90% digital interactions, we are finding new ways of keeping the economy afloat and carrying on with our lives, with work, with getting excited about things that interest us, and keeping up with dates and appointments. In the events industry, in particular, companies have found new and interesting ways of making up for the lack of direct interaction and the ban on traditional events, by creating virtual alternatives for trade shows, conventions, business meetings, and product launches. The latter is our focus for this post: how do you plan a virtual product launch? And, more importantly, how do you make it as effective as a traditional one?
Informazioni sull'autore
Angela
Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.
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