The travel industry is undergoing a momentous change, possibly second only to that brought about by the advent of low-cost flights. Faced with challenges, rules that change with unprecedented speed, and lifestyles that adapt to an ever-evolving global environment, we have come to realise one thing: travel is one of life’s great pleasures, and we are not about to give it up. But many are learning to do it differently, adapting the travel experience to their own needs. It is precisely from these new consumer styles that two trends of particular interest in this area have emerged: ‘bleisure’ and ‘workation’. What are they all about? The whole industry is talking about it and a survey by Travel for business tries to find out the customers’ approach to these two new forms of travel.
Leave a reply