What are your priorities when getting ready to attend a trade show? Many entrepreneurs, especially the owners of small and medium-sized companies, find the trade show experience both stimulating and confusing, and generally challenging to manage. This is often due to the fact that exhibiting at trade shows requires a very different logistical organisation than is involved in day-to-day business management. It’s not just a matter of connecting to potential customers or business partners, but also of engaging personally in a promotional effort whose positive effects can reverberate over an entire business year and beyond. That is why, for many of our clients, we take care of this type of event, taking charge of all organisational and marketing aspects that are required to participate in a trade show, so that the client’s team can focus exclusively on networking and brand promotion. The following is a brief summary of our recent experience with our client Mazzaroppi.
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