Plain conference rooms are yesterday’s venues: most of our clients, nowadays, ask for unique spaces for their corporate events, memorable venues, with distinctive personalities that will match their own creativity. Particularly in the case of event marketing, which is part of a brand’s promotional strategy, it is essential to use the venue as a tool to boost brand awareness, entice potential business partners or encourage internal communication. What every brand ultimately wants is to surprise and awe their audience with something truly memorable, an experience that will forever be associated with their product or service. And this was our brief when we were tasked to find the perfect venue for a convention promoted by Caredent. We had the perfect solution for their needs.
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