Digital team building has been one of the toughest challenges for event organisers. Because a trade show or virtual conference can be run according to fairly familiar parameters: online panels are not a recent invention and long-distance video-calls have existed for many years. Team building, however, is based on direct interaction, on the pleasure of spending time together to improve group dynamics. How can these feelings be recreated if each participant is forced to remain isolated in their own home? One of the most successful formats we have explored, in this respect, involves “sensory” team-building activities, which allow members of the same team to share a physical experience in real-time. One of the most entertaining versions of this team building is what we call the “cocktail challenge“: a fun game that allows the whole team to relax, enjoy an informal atmosphere, and at the same time exercise creativity and work together as a group.
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