Combining incentive travel with team building: what companies need

Viaggi incentive con team building: le aziende cercano esperienze speciali

Incentive trips with team building elements: an ideal reward for employees and for loyal customers

Incentive travel itself, we have already argued in the past, is a way of thanking employees – and sometimes customers – for their hard work or brand loyalty. On the other hand, offering truly memorable experiences is also a great business strategy that motivates employees to work harder towards achieving company goals, as well as a great customer retention technique. This is due to the fact that the team building activities that are usually included in an incentive trip tend to be more attractive and varied than those that can usually be carried out in the office or outside of a travel situation. Team building, in this sense, is no longer just a tool to achieve certain goals (such as the consolidation of group dynamics or leadership skills), but becomes an integral part of the travel experience and contributes to making it enjoyable, engaging, and interesting.

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The most popular team building activities for incentive travel

Years of experience in organising incentive trips with built-in team building have enabled us to identify the activities that companies – and, of course, their employees – prefer. In fact, team building on a trip is usually expected to be different from activities that can be carried out in one’s own home town. The most popular are undoubtedly those involving food, wine, and local products, such as wine and cheese tastings, sometimes accompanied by sommelier classes, followed by competitions such as blind tastings. One-day cooking classes and cooking shows are also very popular. Territory-specific sports are another classic: in mountain resorts, for instance, trekking and orienteering are among the most beloved team building activities, while in coastal areas or near lakes sailing, kayaking, or boat trips with the possibility of snorkeling and scuba diving are in great demand.

Cultural activities, wellness and entertainment

Many teams ask us specifically for cultural activities, such as guided tours – preferably to unusual places or from unusual perspectives – or access to museums, monuments or historical buildings. In some cases, it is also possible to integrate different parts of the experience, as some museums and historical residences allow the hiring of part of their premises for gala dinners, meetings, or events. In any case, the cultural aspect of travel is increasingly appreciated and adds an element of depth to the incentive travel experience that our customers have proven to value. Another very popular element is wellness programmes: offering employees a stay in a facility that includes spa services, yoga classes or other wellness programmes is a way of expressing the company’s attention to the individual needs of the employee.

When to book your next incentive trip

If you are thinking of offering your employees an incentive trip, perhaps with incorporated team building, now is the time to book it. Summer is fast approaching and in the last few weeks operators have been putting together great offers, often time-limited, to take advantage of during the summer.

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