Promotional campaign for Geek Bar

Forming the Sales Team

The key was building a skilled sales force capable of navigating the complex relationships between manufacturers, distributors, and retailers. The first step was the training of the promoters, equipping them with the necessary skills to effectively present Geek Bar products.

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In addition to overseeing the sales team’s activities, Smart Eventi managed the reporting of the results achieved, monitoring activities across the territory and analyzing outcomes with the aim of optimizing them.

Mastering the Sales Pitch

The team embarked on a mission confined to the area where Geek Bar’s distributor and warehouses were located, with the goal of visiting 1,200 tobacco shops in and around Rome, securing product preorders.

The sales force that was assembled proved to be diverse and highly motivated, particularly suited for a type of work that requires dealing with potential client objections and the constant uncertainty of sales outcomes.

Despite these challenges, the campaign is still progressing smoothly, with a good percentage of orders being placed and adherence to the schedule in terms of the number of tobacco shops visited within the set timeframe. Thus, the campaign is achieving effective coverage, and the client is distinctly satisfied.

Results Achieved

Furthermore, the results of the operation attest to the effectiveness of the strategy employed by Smart Eventi not just in terms of preorders, but also in promoting Geek Bar as a trusted brand among market stakeholders, laying the groundwork for long-term growth in the vaping sector. Geek Bar is now poised to continue its growth trajectory, capturing a significant market share.

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