Thousands of o businesses in the travel industry are struggling to pull themselves out of the Covid crisis and working hard to reach customers during the high season. It does look like a match made in heaven since most people are eager to make holiday plans after being confined at home for almost two years. However, the “new normal” poses a set of challenges that tour operators and tourism industry professionals, in general, need to address, in order to stand out against the competition and make a lasting impression on their target audiences. The ways in which they communicate and collect information, for one, need to change. The pandemic has caused a massive digitalisation shift, with increasingly large portions of our existence happening online and in-person encounters being carefully planned after weighing pros and cons. It follows naturally that all brands should massively increase their online marketing campaigns – and the travel industry is no exception in this regard. In Italy and elsewhere, Google came to their rescue, launching Destination Insights.
Informazioni sull'autore
Angela
Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.
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