Engaging the audience is essential for any promotional or launch campaign. There is no one size fits all way to achieve this: strategies change with society. Numerous studies have shown that the average attention span has been significantly reduced in recent years – thanks to the bombardment of online media that constantly draws our attention to a variety of different stimuli – and a good marketing strategy cannot fail to take this into account. For this reason, more and more brands are resorting to gamification as a tool to engage and maintain the audience’s interest, creating a challenge that opens up a channel of communication between brand and user. This is exactly what Audi asked us to do for the launch of its new electric car model.
Informazioni sull'autore
Angela
Publisher and co-founder of the communication agency Fiore & Conti Gbr. She lives and works in Berlin.
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