Rimini, is not the kind of destination that the discerning tourist or business traveler is usually interested in. This is due neither to the lack of beautiful sights nor of business opportunities, but rather to its reputation as a European capital of wild nightlife. The big clubs and rowdy beach parties, the aggressively fun-oriented promotion and a certain modern touristic narrative gave Rimini a kind of flashy reputation that stands somewhere between Ibiza and Blackpool. And yet it is worth looking at this segment of the Riviera from a different perspective, as there is so much more to it than meets the eye. If you are interested in visiting Rimini and rediscovering the light-hearted and yet melancholic atmosphere that Federico Fellini famously portrayed in his masterpiece I Vitelloni, you might be better off visiting in autumn or winter. Another reason not to visit in summer, is that Rimini, much as the rest of Emilia Romagna, is an excellent place to do business during the rest of the year: plenty of tradeshows and conferences, as well as its strategic position and buzzing cultural life, make it the place to be. Let’s assume, therefore, that you are in town for a business event and want to make the most of your day off: where should you start?
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