Events in 2024: green light for multisensory experiences
Technological progress has now made possibilities in event planning extend far beyond traditional experiences. We’re no longer talking about unexplored frontiers, but rather about easily accessible tools with guaranteed outcomes.
A particularly engaging atmosphere can be created, for instance, through 3D projection mapping, holographic displays, and surround sound audio systems for fully immersive audio-visual experiences, or through interactive installations or augmented and virtual reality experiences.
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Imagine your guests surrounded by animations and soundscapes that aren’t typically associated with ‘traditional’ events! But you can and should go beyond.
Often, when thinking about multisensory experiences, we tend to focus on sight and sound. However, we advise you not to overlook the other senses. Experiment, for example, with smell by incorporating fragrances and aromatic elements related to the theme of your event, or consider taste by offering a targeted combination of food and beverages.
Leverage the potential of AI in planning
AI is revolutionizing the entire event organization process, optimizing resources and enabling event planners to focus on the creative aspect. While chatbots and voice assistants handle queries, registrations, and offer personalized recommendations, it leaves room for that ‘added value’ that only the human factor can deliver.
AI will also be beneficial for predictive analysis, allowing you to analyze participant behavior, preferences, and trends, thereby creating a highly personalized event. This represents a new way to minimize the risks of failure by aligning with the genuine expectations of the target audience.
AI-powered networking tools will ultimately ‘match’ participants based on shared interests, maximizing the potential for connections. Another year has allowed us to gain an even better understanding of the limits and potential of AI: demonstrate that you’ve learned how to harness it in the right way!
S as in Sustainability
Sustainability will be an indispensable criterion in event planning, not just for the upcoming 2024 but for the future. This is a concept that everyone, from market operators to consumers, will need to familiarize themselves with, as we are addressing an emergency that concerns the planet and the entire community.
In particular, event planners will need to continue exploring innovative ideas that have minimal impact on the environment. The concept of ‘zero waste‘ will remain central, along with the triple obligation of ‘reduce, reuse, and recycle.’
From responsible catering options linked to local and seasonal food to the elimination of single-use packaging, and the choice of eco-friendly venues, every decision will need to be guided by ecological principles.
At the same time, the approach must be innovative: think of workshops focused on sustainability, artistic installations made with recycled materials, and the promotion of local partners, with a strong emphasis on the circular economy.
This will be the year when merging creativity with sustainability becomes crucial, organizing events that can not only entertain or engage but also inspire real change. It’s an objective that Smart Events has always pursued, making it one of its cornerstones, in both the corporate event and incentive travel dimensions.
Everyone ready to go, then? 2024 is approaching, bringing a new year full of incredible events to organize.
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