The city of Matera was voted European Capital of Culture in 2019, which put it on the map of thousands of international tourists and prompted a veritable renaissance for the city’s cultural scene. The positive effects of this initiative can still be felt despite the setback caused by the pandemic. There are two main lessons to be learned here. First of all, European programs supporting lesser-known destinations do help, in the long run, generating a positive ripple effect that can last for years. And second, Matera is a spectacular and unique place with a lot to offer to all kinds of visitors, from individual tourists to business travellers. Here’s what you need to know about Matera and its charming history, architecture, traditions, and vibrant cultural scene. And while Matera’s tenancy as European Capital of Culture is up, we still invite you to visit and enjoy everything this city and its surrounding region have to offer.
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