We recently had the opportunity to work with and then interview Alviero Martini, an Italian fashion...
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How marketing evolved during the reign of Queen Elizabeth II
Queen Elizabeth II has been the head of state for over 70 years, making her one of the most...
How to organise a successful panel discussion
Panel discussions can be a powerful tool in an event’s arsenal: they can be a great way of...
Virtual and hybrid events produce a lot of data: do we collect...
The rise of virtual and hybrid events has enabled event planners to reach a much broader audience...
Pop up events are back in style! Here’s how to use them to...
Pop-up events have historically been excellent tools for brands and creators to engage face-to-face...
Organizing an event in all aspects: the IAD Italia experience
Organizing and executing a complex event in all aspects: this is the task assigned to Smart by IAD...
The workplace is changing: understanding the hybrid jobs of the...
The workplace is changing, and more and more companies are hiring hybrid professionals to fill...
Find the best venue in Milan for your fall event
The fall season is a great time to host an event, whether it’s your company’s...
Festival of Sustainable Development: get ready for the 6th...
When you think about the enormity of sustainable development, it’s easy to get overwhelmed...
Best team-building activities for September employees returning...
The transition from summer to fall offers a chance for a new beginning, which can be extremely...
Vlasta Kopylova, fashion show and showroom in downtown Milan
Our flagship has always been events, and those who turn to Smart know that our strategy is to...
Consumers are spending less time on social media platforms
According to a new study from IAB UK and comScore, the Open Internet, which includes channels such...
A unique gala dinner near Milan: the power of exclusive elegance
Glamour, elegance and luxury are the words to describe our most recent event near Milan. The Order...
Flight cancellations and delayed attendees: are we going back to...
The news on the aviation crisis is everywhere. The airport industry has seen a spike in flight...
How to leverage online communities to market your events
As an event planner, you know how important it is to be on top of your game. With so many details...
How to spot communication issues in your team
Communication between team members is critical for the success of any business venture. When...
TikTok, Generation Z and the Green Revolution
TikTok, a mobile video platform with 15 million daily users, is the leading social channel for...
Planning a team building day for employees and their families
In June this year we were tasked with planning a team building event for one of our clients...
The best ideas for trade show booth design in 2022
Trade show booths are typically the first thing that attendees notice at large, industry-specific...
CSR projects that make a difference: the Disney and Chipotle...
What is CSR? Corporate Social Responsibility (CSR) is a concept most businesses strive for. Many...
Metaverse and brands: an ever-stronger union
The Metaverse is not a new concept, but it is a growing trend that is inspiring many brands and...
Team building educativi o ludici: cosa è meglio per la tua...
The power of team building is what provides the foundation for success and growth in any team-based...
Finding the right venue is crucial to your event’s success
The venue is an essential component of an event’s personality and tone and it can be a very...
TikTok introduces third-party app integration
TikTok has been reaching out to advertisers for some time now by making it easier to create...