Spreading the word and attracting your target audience are critical to the success of any event. But effective event promotion requires much more than simply blasting a few social media posts. You need an in-depth strategic approach across multiple channels to create genuine buzz and engagement. The key event marketing strategies and best practices we have been developing over the years have proven effective for promoting events and making sure they are attended by the right audience. Whether you’re organising a conference, gala, fundraiser or concert, these tips will help you set your event up for success.